Expand your fly box.
There is no one magic bullet in communications — although we’ve been searching for years. Believe us, it would make all of our lives easier!
The solution is to expand your fly box. Just as fly fishermen know they need to equip themselves with wet and dry flies in a range of sizes, colors and shapes when they head out for trout, so too, do communicators need to be prepared with a diverse set of tactics. Remember, your prospects rely on a broad variety of media outlets and avenues to make their buying decisions — don’t show up with the wrong bait. Anderson Interactive preaches the employment of a combination of public relations, social media, marketing communications and business consulting tactics to reach your communications objectives.