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How will you be marketing your company at #HIMSS13?

February 19, 2013

Dave Anderson

Please don’t tell me you’re employing the ol’ “build a booth and they will come” approach!

At this year’s HIMSS, AI will be representing four clients and use a balance of traditional public relations as well as interactive and dynamic social media methods to expand brand visibility. Sure, you’ll find us in the press room hosting onsite media interviews with print editors. And this month, you may have seen some of our clients’ bylined article coverage, used to drum up excitement before the show. But traditional PR can only get you so far.

In between our clients’ crucial business development meetings, AI will be working to develop dynamic video content for future placement on YouTube, Twitter, Facebook, blogs and corporate websites. We’ll be scheduling radio interviews and securing guest blog relationships with some of the most influential members of healthcare 2.0. Also, we’ll be attending editorial networking events, Tweetups at the HIMSS Social Media Center, and pushing out real-time social media updates to help build those important relationships with social media influencers. It is safe to say that AI clients will be busy as bees at this year’s event!

How about you? Are you still looking for last minute ways to connect with the media and your social networks? You didn’t miss the boat – HIMSS has released the following list of Tweetups and meetups at #HIMSS13. I hope to see you there!

HIMSS SMC

HIMSS Social Media Center Tweetups

  Monday, March 4

March 4, 2013
2:30PM – 3:30PM
#SocialMedia and   #Influence Tweetup
Session ID: SMC1
March 4, 2013
4:00PM – 5:00PM
#HITchicks   Tweetup
Session ID: SMC2

Tuesday, March 5

March 5, 2013
11:00AM – 12:00PM
#HITsm TweetChat
Session ID: SMC3
March 5, 2013
3:30PM – 4:30PM
#PatientEngagement   Tweetup
Session ID: SMC4

Wednesday, March 6

March 6, 2013
11:00AM – 12:00PM
#ePatient Tweetup
Session ID: SMC5
March 6, 2013
2:30PM – 3:30PM
#GAhealthIT   Tweetup
Session ID: SMC6

Additional social media meetups

Monday, March 4

March 4, 2013
3:00PM – 4:00PM
@mHIMSS Tweetup
Session ID: Social5
March 4, 2013
3:00PM – 4:00PM
HP Healthcare   Mobility Tweet Up at HIMSS13
Session ID: Social3
March 4, 2013
4:00PM – 4:30PM
Interoperability   Showcase Tweetup – “Gimme my DaM data”
Session ID: Social1
March 4, 2013
5:00PM – 7:00PM
SearchHealthIT   and Health IT Exchange Tweet ‘n Meet
Session ID: Social2

Tuesday, March 5

March 5, 2013
4:30PM – 5:00PM
Siemens   Healthcare Tweetup: HIT the Pitch
Session ID: Social4
March 5, 2013
6:00PM – 8:00PM
New Media Meetup   at #HIMSS13
Session ID: Social6
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