HITMC 2018 Best Creative Submission
Anderson Interactive is submitting the HCAA Promotional Campaign — designed to drive attendance for the larger of the association’s two annual conferences, Executive Forum. This members-only annual conference for the healthcare’s self-funding industry features a diverse program of educational sessions, panel discussions, exhibitor booths, networking and charitable events, and more to highlight best practices and IT solutions for third-party administrators (TPAs), benefit administrators, insurance brokers and other executive leaders.
Anderson Interactive has partnered with HCAA for marketing, social media and public relations for the past 3 years, and through extensive promotion have dramatically increased attendees, sponsors and members to record numbers event-after-event, year-after-year.
Because of the not-for-profit association’s tiny marketing budget, Anderson Interactive had to get pretty creative for February 2018’s Executive Forum — dropping proposed advertising campaigns in favor of more cost-effective tactics such as list purchases, email marketing, heavy social media outreach, and direct mail distribution.
The result? another record breaking year. With a month of promotion still ahead of us, we’ve far surpassed attendee numbers and TPA-company representation over all previous years, and have sold out all sponsor opportunities for 2018. In addition, because these conferences are for members-only, the fall campaign had a dual purpose of not only driving attendees, but helping the association achieve a significant boost in new and renewed member applications.
Below are a few examples of the campaign’s deliverables, leveraging a unique, customized header for all event pieces.
Member publication advertisement
Designed email marketing blasts