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HITMC Award Samples – Tradeshow


Snapshot of BridgeHead’s ICA Café including the barista station!



This copy was developed to promote the excitement and theme of the booth. This piece was used in a pre-show email blast and direct mail pieces to drive onsite sales meetings. It was also used as an advertisement in the BridgeHead Insider Newspaper.

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Given the confines of the HIMSS 16 “Basement” BridgeHead was unable to use their existing booth so this new layout was constructed by the BridgeHead team.


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Advertisement copy was reused to convey the daily specials

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Chalkboard graphics representing BridgeHead products and hospital pain points.

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The small space was used well, with room for eclectic furniture, lounge chairs, bar, product demo station and room for 4 simultaneous meetings.R

 Read the full PDF version of The BridgeHead Insider here:

BridgeHead Newspaper

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The BridgeHead Insider included all of the traditional exhibitor collateral pieces, but it was laid out in a newspaper form.



A cozy spot to sit and read the news!

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BridgeHead partners were supplied with customized coffee coupons and were encouraged to direct visitors to the BridgeHead booth.

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