Snapshot of BridgeHead’s ICA Café including the barista station!
This copy was developed to promote the excitement and theme of the booth. This piece was used in a pre-show email blast and direct mail pieces to drive onsite sales meetings. It was also used as an advertisement in the BridgeHead Insider Newspaper.
Given the confines of the HIMSS 16 “Basement” BridgeHead was unable to use their existing booth so this new layout was constructed by the BridgeHead team.
Advertisement copy was reused to convey the daily specials
Chalkboard graphics representing BridgeHead products and hospital pain points.
The small space was used well, with room for eclectic furniture, lounge chairs, bar, product demo station and room for 4 simultaneous meetings.R
Read the full PDF version of The BridgeHead Insider here:
The BridgeHead Insider included all of the traditional exhibitor collateral pieces, but it was laid out in a newspaper form.
A cozy spot to sit and read the news!
BridgeHead partners were supplied with customized coffee coupons and were encouraged to direct visitors to the BridgeHead booth.