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Public Relations

Public relations is at our core, and we believe a great communications program begins with a solid PR foundation. But the times they are a-changin’. And our team is agile and flexible to adjust to the shrinking media teams and evolving digital landscape. This is where our industry expertise comes in – in PR and in healthcare. We have the unmatched healthcare industry knowledge and have cultivated deep relationships with all the top journalists, bloggers, influencers and publishers to make clear paths for the top-tier media placements our clients desire.

Whether it be across healthcare industry publications, niche specialty outlets, blogs, local news outlets or national press, Anderson Interactive deploys aggressive PR campaigns that blend the best tactics from paid, earned and owned media to generate valuable visibility and awareness for our clients.

“For nearly a decade, Dave Anderson has partnered with the Alpha II family, delivering top-notch guidance as we successfully tackled two corporate rebrands, our social media launch and merger. Always at the industry forefront, we can count
on Anderson Interactive for creative, yet proven, PR solutions.”

        – Stuart Newsome, Vice President, Alpha II