In the News
It’s been a couple years since radio hosts Jen Jennings and Tom Testa took a deep dive into the world of email marketing but that doesn’t mean their guidance has become dusty and outdated. If anything, it has become more important in this era of slashed marketing budgets across healthcare. In this Healthcare Marketing Podcast Series, I take a look back into the most requested and listened to episodes of Overrated and Underused, which evaluated healthcare promotional tactics not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo. While much of the content was designed for health IT marketers, each episode featured a Clinicians Corner segment, where they investigated marketing tactics from a unique provider’s perspective.
To read the full article, visit Health IT Answers.
From October 2012 to October 2022… what a ride it’s been! Join the fun as our agency celebrates ten years of shaping healthcare’s conversation!
Check out our timeline of ten years and counting…
One of the top awards each year is the HITMC Award for Agency of the Year. The award honors outstanding achievement by a Health IT-focused agency that has demonstrated industry leadership, produced results for clients, grown their business/portfolio and contributed back to the healthcare marketing community.
We caught up with Dave Anderson, President at Anderson Interactive, who took home that top spot in 2020 to see what his team have been up to since their win and what winning has meant for them.
To read the full article, visit HITMC.com.
On the 9th Day of #HITMCChristmas we’re excited to feature, Dave Anderson, President at Anderson Interactive.
To read the full article, visit HITMC.com.
It is day two of our 12 Days of Christmas Posts we are calling out to our radio and podcast shows that have fabulous host duos. One question we get quite often is what is the difference between radio shows and podcast shows? Our radio shows and podcasts that are hosted by duos include Overrated and Underused.
To read the full article, visit HealthcareNOW Radio.
The key to effective marketing? Know your target customer, and reach out to them via as many channels as possible. Now is the perfect time for medical billing companies to evaluate their marketing efforts and improve their materials and website, if necessary, says Dave Anderson of Anderson Interactive, a healthcare public relations and marketing agency. “A lot of companies are going through rebrands right now—refreshing their internal materials so they’re ready when the market opens up again, and practices are ready to start investing in these solutions,” he adds.
To read the full article, visit Kareo.com.
Host Carol Flagg talks with Jennifer Jennings and Tom Testa, both vice presidents at Anderson Interactive, a Health IT PR and Marketing agency. Jen and Tom are the dynamic duo behind the show, Overrated and Underused that airs on HealthcareNow Radio.
Listen to the episode on HealthcareNOW Radio.
One of the greatest honors we have here at HITMC HQ is announcing the winners of the annual Awards. On June 30th, the Healthcare and IT Marketing Community (HITMC) gathered online for the 2020 Medigy HITMC Awards Event. With COVID-19 still raging across the globe, the Awards had to be moved to a virtual event for the first time. Anderson Interactive was named HITMC 2020 Agency of the Year (Health IT Focus).
To read the full article, visit HITMC.
We are only a day away from the 2020 Medigy HITMC Award Ceremony We are excited to be celebrating the creativity, innovation and ingenuity that our incredible healthcare marketing and PR community continues to deliver. So sit back (and take notes), as we hear from our Marketing Person of the Year honorees. We asked them about the work they are being recognized for, their impact in the industry, the trends they are keeping an eye on and much more!
To read the full article, visit HITMC.
What makes an A-List Agency? Is it their work, the impact they have on the industry or their clients or the talent they employ? In this article, we are excited to highlight some of the Honorees who are up for Agency of the Year (Health IT focus) and Agency of the Year (Provider focus) at the 2020 Medigy HITMC Award Ceremony.
To read the full article, visit HITMC.
Leading up to the 2020 Medigy HITMC Award Ceremony, we wanted to highlight some of our amazing honorees. In this article, we are putting the spotlight on a few of the individuals that are lighting the healthcare, health IT, and agency community on “fire.”
To read the full article, visit HITMC.
A few weeks ago, we held a two-day Virtual HITMC Event that focused on managing through a crisis (ie: the current pandemic) and how to best seize opportunities when the recovery starts. We brought together 2 panels of experts to talk about working with marketing agencies during and post pandemic. Both panels revolved around an acknowledged reality – when times get tough, marketing budgets shrink, and one of the first cuts to be made are contracts with external marketing/PR agencies. But should that be the case? Can agencies help healthcare organizations and companies navigate a crisis more adeptly or more importantly can they help accelerate the recovery?
To read the full article, visit HITMC.
KILL DEVIL HILLS, NC / ACCESSWIRE / June 4, 2020 / Anderson Interactive, a healthcare PR and marketing agency, announced today that it has been selected as an honoree for the 2020 Medigy HITMC Awards in three categories: Health IT Agency of the Year, Jennifer Jennings, vice president for Agency Marketing Person of the Year and Lacy Herman, account manager for Agency Rising Star.
Every year, the Healthcare and IT Marketing Community (HITMC) comes together to honor the individuals and organizations who distinguished themselves. All nominations are reviewed by a selection committee of industry veterans and only a few are chosen as honorees in each category.
Read the full press release here.
HealthcareNow Radio has been expanding greatly over the past few months with a number of new shows and podcasts. This week’s Friday Five highlights one of those shows, Overrated and Underused, a show where on each episode experienced marketers Tom Testa and Jen Jennings debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.
To read the full article, visit HealthcareNOW Radio.
Host Carol Flagg’s first guest on her new show is long time friend and colleague Dave Anderson, President of Anderson Interactive. Hear why Dave’s tagline will have you remembering The Singing Detective.
Listen to the episode on HealthcareNOW Radio.